Credit: FRED & FARID/Los Angeles

In anticipation of the February 18th arrival of NASA’s Perseverance Rover on Mars, Fridays For Future unveils “1%” – a “satirical tourism ad” for Mars, developed with FRED & FARID in Los Angeles, to awaken the 99% of humans who will have to stay on Earth.

Credit: FRED & FARID/Los Angeles

“Let’s face it, living on Earth isn’t so cool right now,” explains the group’s press statement. “We’re breathing under masks; locked down with no real human interaction; and all the things that give taste to life (like traveling, partying with friends, seeing live music, hugging) seem to be postponed forever. This “new normal” makes us all wonder what kind of future we will offer to the new generation, trapped in the midst of war, violence, pandemics, and pollution, on a planet that’s being ravaged by climate change.”

Mars settlement.
Credit: SpaceX

Space X’d out?

Rovers for now, the press statement continues, but humans are next, flagging the fact that Elon Musk is “highly confident” that SpaceX will land humans on Mars by 2026. “This sounds like good news. But it’s only good news for those who are billionaires, or world leaders. Everybody else is simply out of luck.”

FRIDAYS FOR FUTURE comments: “We wanted to highlight pure nonsense. Government-funded space programs and the world’s ultra-wealthy 1% are laser focused on Mars (NASA’s Perseverance Rover alone cost $2.7 billion for development, launch, operations and analysis) – and yet, most humans will never get a chance to visit or live on Mars. This is not due to a lack of resources – but the fact that our global systems don’t care about us – and refuse to take equitable action. With 99% of the world’s population remaining on Earth, it’s imperative that we fix the climate change that’s destroying our home planet. We’d better fix climate change now. We simply have no choice.”

Credit: FRED & FARID/Los Angeles

Fridays For Future is a global climate movement that was launched in August 2018, when Greta Thunberg began a school strike for climate change.

You can view the film at:

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