Credit: UrtheCast Corp.

Credit: UrtheCast Corp.

The view from space of our Earth just got a boost in eye-catching color.

UrtheCast has released the world’s first, full-color HD videos of Earth, filmed from the International Space Station (ISS).

The videos show the Earth at roughly one-meter resolution. Captured from the ISS videos of London, Barcelona, Boston and São Paulo, offer a revealing look at our world, for global stewardship, for business, for big data analysis, and for the greater public good, UrtheCast explains, “all with the aim of democratizing a very powerful perspective on the planet.”

Credit: UrtheCast Corp.

Credit: UrtheCast Corp.

Democratizing the Earth Observation industry

UrtheCast Corp. is a Vancouver-based technology company that is developing the world’s first Ultra HD video feed of Earth, streamed from space in full color.

“Today, we are continuing our advancement towards democratizing the Earth Observation industry, making timely Earth video and imagery from space accessible to everyone,” explains Scott Larson, UrtheCast Co-founder and Chief Executive Officer.

“With the ultimate goal of connecting the planet and highlighting what unites us all, we’re revealing a perspective of Earth from space that was previously reserved for a small few,” Larson adds in a UrtheCast Corp. press statement.

Global campaign

The group expects that is High-Resolution Camera (HRC), Iris, mounted on the ISS to achieve Initial Operation Capability (IOC) status in the summer of 2015. It would complement the existing Medium-Resolution Camera (MRC), Theia, which reached IOC status in 2014 and is actively filling orders for imagery and data.

Credit: UrtheCast Corp.

Credit: UrtheCast Corp.

Last month, UrtheCast announced that footage captured from its two cameras aboard the ISS will be incorporated into a first-of-its-kind short film for the 2015 Pepsi® Challenge™ global campaign.

To be released this fall, the short film will be shot from multiple locations and perspectives – both on Earth and in space. Filming will take place in more than 10 countries across four continents where thousands of consumers will join together to be filmed by UrtheCast’s proprietary HD video camera.

Credit: UrtheCast Corp.

Credit: UrtheCast Corp.

Resources

For more information on UrtheCast visit their website at:

www.urthecast.com

For more information about the Pepsi Challenge and upcoming film, go to:

www.pepsichallenge.com.

Also, check out this video of Russian cosmonauts Commander Oleg Kotov and Flight Engineer Sergey Ryazanskiy undertaking a spacewalk on January 17, 2014 to install UrtheCast cameras on the ISS.

Go to:

https://jumpshare.com/v/u9CFez9FfPc4HgGflJle?b=hQxtzyNQc13l4aTpJbjy

Showcasing their capabilities, here’s an impressive view of Barcelona.

Go to:

https://vimeo.com/user41134727/urthecastbarcelona

 

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