Richard Branson and founder of Under Armour, Kevin Plank.
Credit: Virgin Galactic

 

What can the well-dressed commercial space traveler expect in apparel?

A next generation of spacewear and astronaut performance programs is being scoped by way of collaboration between Sir Richard Branson’s Virgin Galactic and Under Armour.

Virgin Galactic Unveils Under Armour as Exclusive Technical Spacewear Partner.
Credit: Virgin Galactic

As Under Armour crafts the Virgin Galactic collection, it draws upon a heritage of innovative performance solutions for some of the world’s top athletes.

Feel good, look good

The partnership will also see Under Armour create uniforms for Virgin Galactic’s team at Spaceport America in New Mexico, be they engineers, astronaut trainers and hosts, or mission control staff.

Virgin Galactic’s suborbital plans include well-dressed space travelers.
Credit: Virgin Galactic/Quasar Media 2018

The custom-fitted Under Armour spacesuits “will inspire confidence through comfort and practicality without compromising the natural desire of every Virgin Galactic astronaut both to feel good and look good” as individuals head for the suborbital heights, notes a press statement.

Earth-bound masses

“The full range of apparel and footwear is set to be revealed later this year, ahead of Richard Branson’s inaugural commercial flight,” the Virgin Galactic statement explains.

“In the 1960’s, pop culture declared space ‘the final frontier.’ Over the 50-plus years since space travel began, only 559 people have ever been to space. The game is changing in 2019, as visionaries and leaders come together, innovating to make space accessible to the Earth-bound masses,” observes the Under Armour website.

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